AAX Lite
Client
AAX Lite
Year
2022
Scope of Work
User Research, Analyzing, User Flow, Wireframing, UI Design, Prototyping
Location
Global
Have you ever wondered why do we pay for education but not the other way? In the crypto world, we don't pay to learn. We get paid to learn now.
Overview
Instead of paying to learn from the mainstream education models, AAX Learn & Earn adopts the learn-to-earn (L2E) model which encourages users, especially the beginners, to educate themselves and earn free crypto in return for their hard work.
Project Goals
1. User Engagement and Experience
- Design an engaging and user-friendly platform that inspires and guides users through the learning and earning process.
2. Communicate L2E Benefits
- Clearly convey the advantages of the Learn-to-Earn model, where users earn free crypto by educating themselves.
Discovery
Conducted user interviews to understand crypto knowledge and perceptions among beginners. e asked users what they think about cryptocurrency. Many find it confusing because it's different from regular money. They want exchange platforms to help them learn and plan their investments.
Persona
Creating user personas and defining their personalities, goals, and needs from the data previously collected from our user interview has helped me stay focused on users’ needs throughout the process.
Analysis
Unlike the usual way of paying to learn, AAX Learn & Earn encourages learning and rewards it. Beginners can get free cryptocurrency by doing tasks and use it to start in the field. Our courses are short and clear so users don't feel too stressed. We have quizzes after each course to check if they understand. Also, we have added fun elements like points and levels to keep users motivated to learn more.
User Flow & Wireframes
A Simple Yet Powerful UI
